Top 5 Social Apps in Italy: Q2 2021 Performance

In Q2 2021, the top 5 social apps in Italy—TikTok, Facebook, Instagram, X, and FindNow—demonstrated diverse trends across downloads, revenue, and active users.

TikTok from TikTok Pte. Ltd. saw consistent weekly revenue, peaking at approximately $31K in early May. Weekly downloads fluctuated, starting at around 90K at the end of March and ending at 81K by late June. Active users showed a positive trend, rising from 13.7M to 15.6M throughout the quarter.

Facebook by Meta Platforms, Inc. reported steady weekly revenue, averaging around $20K, with slight dips in late May and June. Downloads remained relatively stable, ranging from 61K to 75K per week. Active users hovered around 24.5M, with minor fluctuations.

Instagram experienced a notable increase in weekly revenue, peaking at approximately $1.1K in the last week of June. Downloads varied, starting at 70K in late March and reaching nearly 80K by the end of June. Active users showed a consistent pattern, remaining around 17.2M throughout the quarter.

X from X Corp. had modest weekly revenue, generally around $25 to $52. Downloads ranged from 28K to 39K, with a peak in mid-May. Active users remained relatively stable, fluctuating slightly around 3.3M.

FindNow by Ratech showed varied weekly revenue, peaking at $896 in early April. Downloads saw a significant drop, starting at 78K in late March and falling to 231 by the end of June. Active users also decreased, from 69K to 3.9K over the quarter.

For more detailed insights and trends, visit Sensor Tower.